The ability to activate a partnership is often times critical to the success of a planned marketing and media investment. Bringing to life the rights and assets acquired in the partnership, engaging the consumer base, garnering PR and earned media, and driving sales to your business are what deliver real value above and beyond the prescribed deal construct.

 

But as brands shell out millions to be everything from the official beer to the official bank, marketers are demanding more access to content and fan experiences that only teams and leagues can provide. The power is beginning to shift from what the rights holder wants to sell, to what the brand needs to buy. That's translating into more brands integrating themselves into modern in-stadium experiences like virtual reality tech or concession upgrades, along with traditional contesting and live event engagement for 1:1 marketing opportunities in scale.

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Many brands can use guidance on how to budget to activate, ideation to reach the goals of the partnership through activation, or simply don't have the bandwidth to perform the neccessary steps along the way. Clarity Marketing Group have decades of best-practice experience to go along with our ideas, concepts, and preferred access into properties to enable you to activate a partnership in ways which unlock value and drive consumers into the life of your brand, allowing your brand in turn to be a part of their lives.