Valuing sports and media properties, the fan/consumer base, ownership & partner-stakeholder ecosystem, and the core positioning opportunity of each potential partnership, is our key initial mandate…to accurately derive a minimum and maximum return on your investment forecast prior to making any decision, and throughout executing the existing partnership. CMG are experts in this discipline, marrying industry best-practices, proprietary systems, and real-world knowledge for unlocking value and demonstrating the return on your investment.

 

• Property x Property Opportunity Comparison Evaluations - Fan base, media audience, asset values, business back components, category landscape, target profile analysis

 

• Comprehensive Measurement Study - Qualitative and quantitative results from each substantive partnership execution relative to fan/consumer behavior, attitude towards your brand, products, or services, media performance results, business-back revenue, and multiple other factors captured

 

• Clear and Accurate Valuation of Brand Exposure and Media Asset Packages

 

• Recommendation of Strategy and Budget for Activation

 

• Defining Clear Targets for Measurement of Performance from the Onset of the Partnership and Throughout Execution

 

• Year Over Year (YOY) Partnership Performance Comparisons – While we believe in long-term, committed partnerships, it’s imperative that each partner property performs at a high-level each year for your brand, with increasing efficiency and refined best-practices

 

• Brand Performance Rank on a Team/Property Basis - How your partnership assets rank and achieve results in comparison to other brands who partner with the property, with the goal of raising your brand up through the ranks systematically

 

• Meaningful Insights…Not Data for Data's Sake

​

​

​

​

​